01
Local ad campaigns
Ads shown to homeowners in the postcodes you cover, written for people who want a regular clean, not a one-off.
Client acquisition for UK cleaning companies
Regular clients, booked into your diary.
Cleanifyr runs ads on your budget, vets every enquiry and books homeowners who want a regular clean straight into your calendar. You just turn up to quote.
Built for domestic cleaning businesses with room on their rounds.
- Weekly cleans
- Fortnightly cleans
- Vetted enquiries
- Quote visits booked
- Your postcodes only
Everything in between
You fund the ads. We fill your rounds.
Most marketing stops at a list of leads you have to chase. We take each enquiry all the way to a confirmed visit in your diary.
02
Enquiry capture
A short form that asks the right questions up front, followed up quickly while the homeowner is still keen.
03
Vetting
We check postcode, property size, how often they want cleaning and when they want to start, against the criteria you set.
04
Booking
Qualified homeowners are booked into your calendar for a quote visit or call, with confirmations and reminders sent for you.
Why regular clients
One booking can turn into a year of visits.
A one-off clean pays once. A regular client keeps paying, which is why we focus on homeowners who want ongoing cleaning.
Weekly52visits a year
Fortnightly26visits a year
Monthly12visits a year
Visits per client if they stay for a full year. How long clients stay depends on your service.
Cost calculator
See what your ad spend could be worth.
Pick a monthly ad budget and enter what you charge a regular client each week. We’ll estimate the clients and the return.
Estimated profit after ad spend, per month
£0
- Monthly ad spend
- £0
- Booked quote visits
- 0
- New regular clients
- 0
- Monthly income from them
- £0
If those clients stay a year: £0 in cleaning income from one month of ads.
Talk through your numbersAn estimate, not a guarantee. Profit here is income minus ad spend, before your own running costs. Our pricing is tailored to each business and agreed on a call.
How it works
Ad spend in. Quote visits out.
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Step 1: Map your patch
We agree the postcodes you cover, the homes and frequencies you want, your ad budget and when you can do quote visits.
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Step 2: Run and vet
We launch and manage your ads, follow up every enquiry and screen out anyone outside your area or criteria.
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Step 3: Book and refine
Qualified homeowners land in your diary. What happens at those visits shapes the next round of ads and vetting.
You
- Fund the ad spend
- Tell us your area and ideal clients
- Share when you can do quotes
- Turn up, quote and win the work
Cleanifyr
- Ad strategy, creative and campaign management
- Enquiry forms and lead capture
- Follow-up and vetting of every enquiry
- Booking, confirmations and reminders
Results
Proof should be specific.
Case study placeholder
Your first client story goes here.
Add a verified result: the cleaning company, their area, the ad spend, the timeframe and how many quote visits we booked.
- Company and area
- Ad spend
- Timeframe
- Verified bookings
Quote visits booked—Placeholder
Cost per booked visit—To be verified
Visits that became regular clients—To be verified
No figures are shown until they can be backed by client-approved evidence.
“You’re brilliant at cleaning. Finding the next regular client shouldn’t be your second job.”
FAQ
Before you ask.
Who pays for the ads?
You do. Your ad budget goes on the advertising itself, and we manage how it’s spent. You decide how much to put behind it.
What counts as a qualified enquiry?
Whatever suits your business. Before launch we agree your criteria, such as postcodes, property size, cleaning frequency and start date, and we only book homeowners who meet them.
Do you do the quotes or the cleaning?
No. We get qualified homeowners booked in. You, or your team, do the quote visit and the cleaning.
How do bookings reach me?
Straight into the calendar you already use, with the homeowner’s details and answers attached. We send them confirmations and reminders.
How much do you charge?
It depends on your area, your goals and how many new clients you can take on, so we agree pricing with each business on a strategy call. No obligation.
What about one-off and end-of-tenancy cleans?
We focus on regular domestic cleaning because that’s where the long-term value is. If you want one-off work too, we can include it in your criteria.
Book a strategy call
Let’s fill the gaps in your rounds.
Tell us where you clean, how many more regular clients you could take on and roughly what you can put behind ads each month.